Universal Music Group partners with Mavin: elevating Afrobeats to new heights – RadioandMusic.com

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MUMBAI; Universal Music Group (UMG) describes Mavin as a key player in driving the success of numerous Afrobeats artists across the continent.

Founded in 2012 by Michael Collins Ajereh, also known as Don Jazzy, Mavin has been instrumental in promoting Afrobeats artists within Africa and internationally. The recent news, announced on Monday, comes approximately five years after Mavin received a multi-million dollar investment in 2019 from Kupanda Holdings, a joint venture between Kupanda Capital and TPG Growth. TPG has now exited the…