Amapiano and Afrobeats videos saw nearly 4 billion global views on Vevo in 2023 – Music Business Worldwide

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MBW’s Stat Of The Week is a series in which we highlight a data point that deserves the attention of the global music industry. Stat Of the Week is supported by music data analytics firm Chartmetric.


 

Music from Africa continued to have a significant global impact in 2023.

According to IFPI‘s most recent Global Music Report, Sub-Saharan Africa was the fastest-growing recorded music region globally for the second consecutive year in 2023.

It was also the only region globally to surpass 20% growth, with revenues up 24.7% YoY, primarily…