Ballantine's and Boiler Room Link with Sarz and Friends to Kick off True Music 10 Celebrations | LBBOnline – Little Black Book – LBBonline

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To celebrate a decade of its True Music platform, Ballantine’s, the world’s second biggest-selling Scotch whisky, announces True Music 10 – a year-long programme of 10 in-person and broadcast music events. In partnership with long-standing partner Boiler Room, the celebrations will give music fans around the world direct access to some of the most exciting artists across 10 diverse music communities who are shaping global music culture today.

Boiler Room and Ballantine’s will kick off True Music 10 with an intimate pop-up at a secret…