Ballantine's teams up with Afrobeats DJ – The Drinks Business

Scotch whisky brand Ballantine’s, part of the Chivas Brothers portfolio, has announced True Music 10, which will see it collaborate with leading Nigerian record producer and DJ Sarz.

Marking a decade of its True Music platform, True Music 10 will see Ballantine’s and Boiler Room, club promoter and long-standing partner of the brand,  host a series of music pop-ups in the UK, Colombia and South Africa.

Since 2014, the True Music series has featured some 800 headliners from more than 30…