An annual initiative, the compilation of 90 rising talents was selected based on streaming data and expert input. This year, the campaign expanded to encompass a broader array of genres and involved collaboration with the North American music team and editors from various playlist brands. These include Viva Latino (Latin), Pop Rising (pop), Hot Country (country), Juniper (folk), New Noise (rock), Lorem (indie), R&B Rising (R&B), Most Necessary (hip hop) and Mint (dance).
“Spotify has always been a place for music discovery and artist…
