The world’s largest music rightsholder, UMG, is home to African stars like Stonebwoy from Ghana, Youssou N’Dour from Senegal, Mr Eazi and Yemi Alade from Nigeria, and Sauti Sol from Kenya, among many others. The ByteDance-owned TikTok, boasting more than 1 billion monthly active users, reaches over 23% of the world’s 5.3 billion internet users. The development, marking the end of a global licensing deal that began in 2021, will affect about 3 million recorded music tracks and roughly 4 million songs whose publishing rights…
