A surge in Gen Z listenership for traditional genres like Fuji, Highlife, and Igbo Pop is driving an appetite for music genres outside of Afrobeats in Nigeria.
While Afrobeats continue to dominate the musical scene, other music genres grew significantly, according to Spotify’s recently released ‘Loud and Clear’ report for 2023. Gen Z (aged 18-24) comprised 32 percent of Fuji listeners, 31 percent of Highlife, and 46 percent of Igbo pop enthusiasts. This unexpected twist suggests a growing appreciation for these heritage sounds among…
