Joeboy delves into his new label, afrobeats roots & more – grmdaily.com

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When Joeboy enters the room, an air of confidence and effortless flair follows him. Perhaps this is to be expected for a rising icon and a force to be reckoned with in the afrobeats sphere and beyond. Discovered in 2017 by Mr Eazi’s music enterprise, emPawa Africa, Joeboy has since collaborated with a list of global stars like King Promise, Ludacris, Tiwa Savage and Mr Eazi himself; accumulated billions of streams across music platforms with smash hits, including the most notable “Sip (Alcohol)”; and recently launched his…