Amapiano's Decade-Long Journey To Global Dominance: The Sound Redefining Club Music Worldwide – The GRAMMYs

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A group of six stylishly dressed people posing against a colorful, patterned background, radiating the vibrant energy of club music.

At nightclubs in Tokyo, New York and beyond, pulsing through the speakers at major European music festivals, and even in Hollywood blockbusters, one sound has been steadily taking over: amapiano. 

The South African genre, with a blend of deep house, jazz, lounge and local musical styles, has captivated the world, generating billions of views on social media and sparking a cultural phenomenon that shows no signs of slowing down. On TikTok alone, the #Amapiano hashtag has amassed over 10 billion views, a testament to its global reach and…