From millions to trillions: The prospects for Afrobeats are limitless – Businessday

From mere trickles a few years ago, Afrobeats’ audience is expanding rapidly. From New York to London to Paris and other world capitals, global audiences are vibing to the infectious rhythms of this contemporary African pop music that fuses a variety of genres like hip-hop, R&B and jazz.

Afrobeats has become a global sensation, pushing the likes of Wizkid, Burna Boy, Davido, Tems, Ayra Starr, Asake, Tiwa Savage, and others onto the global stage.

From earning Grammy nominations to actually…