From millions to trillions: The prospects for Afrobeats are limitless – Businessday

Bright pink text reading "Afrobeats" stands out against a backdrop of speakers, with the letter "O" creatively designed as a globe showcasing Africa. This vibrant design highlights the global influence of Nigerian music exports celebrated by Businessday.

From mere trickles a few years ago, Afrobeats’ audience is expanding rapidly. From New York to London to Paris and other world capitals, global audiences are vibing to the infectious rhythms of this contemporary African pop music that fuses a variety of genres like hip-hop, R&B and jazz.

Afrobeats has become a global sensation, pushing the likes of Wizkid, Burna Boy, Davido, Tems, Ayra Starr, Asake, Tiwa Savage, and others onto the global stage.

From earning Grammy nominations to actually…