Nigerian music exports grow 49% on Afrobeats’ boom – Businessday

Bright pink text reading "Afrobeats" stands out against a backdrop of speakers, with the letter "O" creatively designed as a globe showcasing Africa. This vibrant design highlights the global influence of Nigerian music exports celebrated by Businessday.

Nigeria’s music exports grew by 49 percent over the past three years due to the Afrobeats boom, according to Spotify, streaming giant.

This is as global listeners spend an average of over 1.1 million hours streaming Nigerian artistes, with users creating approximately 250 million playlists featuring Nigerian artistes worldwide, Spotify revealed during the release of the 2024 Loud & Clear report.

Jocelyne Muhutu-Remy, managing director for Spotify Africa, stated on Thursday that data showed…