Oskido: "When the major labels came knocking, we'd already done so much of the groundwork ourselves" – Mixmag

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A person in a cap worn backwards, smiling with eyes closed, embodies the casual cool often seen in major labels' campaigns, sporting a dark sweatshirt against a lush green background.

How did the kwaito movement progress?

It became huge. It was played all over, you know. There were so many groups coming up, and it had a wider economic impact. Finally now, as an artist, you could feed your family. You also can hire dancers, security, bar people and so on. At festivals, these mamas would come and cook, and guys would sell anything and everything. It was a foundation – artists and the wider community became empowered.

Was the sound being internationally recognised at this stage?

In…