Why is Rema’s Appearance at Afro Jam Japan Drawing So Much Attention? – OkayAfrica

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Performer on stage wearing a black vest, holding a microphone, and reaching out with one hand at Afro Jam Japan. A colorful abstract background amplifies the energy.

Rema is set toheadline the inaugural Afro Jam Festival in Japan, marking a groundbreaking moment for Afrobeats’ global expansion.

Billed as Japan’s “first-everAfrobeats festival,” the news has sparked genuine excitement and curiosity, with many expressing surprise at the unexpected intersection of Afrobeats and Asia.

Rema’s music has long demonstrated a nuanced appreciation for cross-cultural influences, particularly in early hits like“Iron Man” and“Dumebi,” which incorporated Bollywood influences. Last year’s “Calm Down”tour of India further…