10 Things You Didn’t Know About Davido’s Manager, Asa Asika

Two men are posing together. One, wearing sunglasses and jewelry, is none other than Asa Asika, Davido's manager, while the other sports a beard and cap. Both are smiling broadly.

Asa Asika may be best known as Davido’s manager, but there’s a lot more to the Afrobeats power player than meets the eye.

A quiet powerhouse in Nigeria’s entertainment industry, Asa Asika has carved out a dynamic career as a talent manager, A&R executive, show promoter, and co-founder of The Plug Entertainment. Since stepping into the scene as a teenager, he’s spent nearly two decades shaping the sound and culture of modern Afrobeats—often from behind the scenes.

Born on August 14, 1990, Asika’s rise is a testament to instinct, hustle, and vision. He skipped the…