African music no longer on the fringes – TimesLIVE

A woman with voluminous curly hair and a blue necklace stands in front of a black backdrop with white MTV logos, celebrating African music at the TimesLIVE event.

Surge across $100m mark for the first time driven by SA artists and firms

30 March 2025 – 00:00 By ARTHUR GOLDSTUCK

It was once assumed that Africa would remain on the fringes of the global music economy, exporting talent but never truly commanding its own industry. That notion was firmly silenced last week when the International Federation of the Phonographic Industry (IFPI) released its Global Music Report 2025…