Africa’s music and arts industry is a sleeping giant—here’s how it becomes a billion-dollar powerhouse – Music In Africa |

While South Korea has strategically transformed its entertainment industry into a $12.3 billion annual export industry through government-backed investments and global marketing, Africa’s creative economy lags due to limited capital access, weak intellectual property protections, and fragmented distribution networks.

Unlocking Africa’s creative economic potential

Collaborative public and private sector action is imperative to transform Africa’s creative industry into a sustainable economic engine. Governments must recognise music,…