Apple Music names four rising African artists to its Up Next Programme – Music In Africa |

An upcoming rising African artist plays a blue electric guitar outdoors, smiling with eyes closed. With trees and a decorative building in the background, this talented musician is part of Apple Music's Up Next Programme.

The selected artists are Xowié (South Africa), Syemca (Nigeria), BhadMayors (Ghana), and HEVI (Tanzania). They represent the next wave of African music stars, each bringing a distinct sound shaped by their regional influences.

Xowié is gaining attention for her genre-blending style, combining R&B, pop, and reggae to deliver raw, empowering anthems. Her recent single ‘Nobody’s Fool’ has set the tone for her forthcoming EP ALLO (A Little Long Overdue), with which she aims to reach a global audience.

Syemca continues to build on his…