As the World Gets Darker, Who Has Faith in Afrobeats? – Rolling Stone

Two individuals in black jackets exude cool confidence. On the left, short dreadlocks and a chain necklace lend an edge, while on the right, styled hair and sunglasses evoke a star power worthy of Rolling Stone. A microphone hints at their Afrobeats prowess as the world gets darker around them.

“Africa to the world” has been a popular rallying cry from the continent and its diaspora as the global appetite for its culture has grown rapidly. Many hope to further extend its reach. Yet, as African artisans connect and build upon each other’s success, they’ve come to center themselves. Recently, Rema told Rolling Stone he’s resisting the urge to prioritize globalization in his music. “I’ll start with what I love,” he said. “The rest of the world can catch up.” Made in Africa is a monthly column by Rolling Stone