Having an ear to the streets mirrors his predecessor, the late Virgil Abloh (also the founder of Off-White), says Rhianne Sinclair-Phillips, founder and creative strategy director of FRM Creative. “Pharrell comes from music. He’s a musician and a producer, so he knows and understands how sound can translate globally,” adds Sinclair-Phillips. “It’s smart of Louis Vuitton to say: this is what’s new, what’s hot, and we’re going to make sure they have a presence at our show.”
There is an opportunity for luxury brands to become…
