Brought to life by RSA’s renowned Grammy Award-winning director, Meji Alabi, who also shot the first campaign film, this new chapter celebrates the rise of Afrobeats and looks to honour and inspire those who have stayed authentic to their craft, resilient on their journey, and are taking others along with them.
‘Be the Standout Swift’ is supported by online, OOH, photography, digital, and social activations, and is inspired by Davido’s decade-long contribution to Afrobeats, its critical acclaim, and its success. In recent years,…
