Music lovers streamed Amapiano over 1.4 billion times in 2023 — Spotify – Businessday NG

Three individuals with colorful lighting pose under the bold text "Afrobeats Amapiano," capturing the vibrant essence of this streamed sensation on Spotify.

There is a need for producers to establish a brand, putting their image out there so that music fans can learn who is behind the sounds.

Amapiano, a South African music genre, recorded 1.4 billion streams on Spotify in 2023.

This infectious sound, which ignited a dance craze, inspiring collaborations and fusions not just in Africa but across the world, has recorded an explosion over the last decade, according to Daniel Ek, Spotify’s chief executive officer.

“The Amapiano genre has seen a…

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