Leading Nigerian record label Mavin is trying to unlock Africa’s music-touring potential by developing regional performance circuits and breaking into a global market dominated by Western nations.
The global rise in popularity of African music in recent years has seen successful homegrown artists gross of dollars in touring revenues — mostly in markets outside the continent, particularly in North America and Europe.
Mavin, in which Universal Music Group last year in a deal estimated to be in the tens of millions of dollars, partnered…
