South African artists earned R400 million in royalties from Spotify in 2024—a 54% increase compared to the previous year. This milestone reflects a local success story and a broader shift in the global music industry, where African sounds are gaining unprecedented traction and revenue potential.
Spotify revealed that South African music now features in over 220 million user-generated playlists globally, with listeners streaming over 600,000 hours of it every day. The platform’s Sub-Saharan Africa head, Jocelyne Muhutu-Remy,…
