The findings highlight the increasing influence and commercial success of South African music both at home and abroad. In 2024 alone, South African artists were discovered over 1.1 billion times by first-time listeners, a 55% increase from the previous year.
“We’re not just supporting South African artists, we’re revolutionising how they build sustainable careers”, Spotify managing director for Sub-Saharan Africa Jocelyne Muhutu-Remy said. “Our ecosystem empowers artists to earn equitably from their talent while driving a…
