Kenya’s music scene is rapidly becoming a global force. New data from Spotify shows that artists from the East African nation are breaking through international barriers, attracting millions of new listeners and reshaping the perception of African music on global streaming platforms.
Global Discovery and Listener Growth
In 2024 alone, Kenyan artists were discovered by first-time Spotify listeners more than 95 million times. This surge reflects not only the quality and diversity of Kenya’s music but also the increasing…
