The Global Rise of Amapiano Is South Africa Music’s Big Break – Little Black Book

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A smiling man in a white shirt is captured in a black and white portrait, embodying the global rise of South Africa music, with Amapiano rhythms echoing through every frame.

South Africa has historically had a complicated relationship with the global music industry. When international artists announce so-called world tours, the African continent is seldom on the agenda. Local artists have traditionally had to work extra hard to reach audiences beyond South Africa’s borders. And while there’s often talk of international influences on South African sounds, it’s unusual to hear the reverse. The global rise of Amapiano has turned this narrative on its head.

In the mid-2010’s Amapiano was an emerging genre in…