Warner Music’s African leap of grit – The Guardian Nigeria News

Two women stand side by side at an indoor Warner Music event. One wears a green blouse and the other a black dress. Both are smiling and looking in the same direction, embodying the joyful spirit of an African leap. People mingle in the background.

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In an industry often criticized for extractive practices, Warner Music Africa (WMA) has quietly engineered a thoroughgoing approach to the African music business, establishing itself as one of the major international labels with an authentic understanding of the continent’s diverse musical ecosystems.

Since establishing its headquarters in Johannesburg, WMA has methodically expanded its footprint to include offices in Lagos and Abidjan, creating a triangle of influence that connects Southern, Western, and…