Why Amapiano Wins Hearts and Minds as It Travels the Globe – Spotify

Red background with the words "Cultural Diffusion" in bold yellow. A stylized van with speakers is in the top right corner, akin to an Amapiano vibe, while a Spotify-green sun-like shape sits in the bottom left, winning hearts with its vibrant allure.

Amapiano is a force to be reckoned with on the global music stage, and this is thanks to its influence on popular culture. “Spotify provides a home for Amapiano to grow, with 55% of the music getting played from outside South Africa,” says Phiona Okumu, Head of Music at Spotify Sub-Saharan Africa. 

The heroes of the Amapiano movement are also getting deserved recognition. From Uncle Waffles being the first Amapiano DJ to perform on the Coachella main stage to…

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