Over the past few years, African music has evolved from a promising niche genre into a thriving, profitable industry. During that time, United Talent Agency has emerged as leader in African and Afrobeats representation: Under the leadership of Obi Asika, co-head of UTA U.K., the agency represents a huge percentage of the continent’s biggest names, including Tyla, Wizkid, Burna Boy (all three pictured above, left to right), Ayra Starr, Tiwa Savage, Odumodublvck, and Yemi Alade, among others.
Asika, whose Echo Location Talent Agency…
