She first joined YouTube some six years ago to handle content partnerships in the region, where she engineered some of YouTube’s first creator initiatives on the continent, supporting creators in film, TV, and media. During this period, Awofisayo began to witness an exciting growth of African music on a global scale. By the time YouTube created a dedicated music role for the continent, she was ready to step in – and she hasn’t looked back since.
Awofisayo’s focus on amplification and education through YouTube’s SSA initiatives…
