Kehinde Alabi, better known as Louddaaa, interned as a sound engineer in Port Harcourt before moving to Lagos about five years ago. He started seeking employment as a sound engineer since it seemed production didn’t make sense — he hadn’t produced in over a year as production jobs weren’t readily available. He submitted his CVs to studios, companies, and radio stations, but “they all rejected me,” Louddaaa recalls in a recent Zoom conversation with OkayAfrica.
A friend would send him a vacancy post that turned out to beMavin Records. “Are…
