UK media coined ‘Afrobeats’ to label West African music, says Davido – The Nation Newspaper

A man with a trimmed beard wears a shiny red patterned jacket, sunglasses, and silver jewelry, posing in front of a wooden background—a style often seen in UK media and Afrobeats-inspired West African music scenes.

Grammy-nominated artist Davido has revealed that the term “Afrobeats” was popularised by British media as a convenient label for the emerging wave of West African music, distinct from the original Afrobeat pioneered by Fela Kuti.

In a recent interview, Davido pointed to D’banj’s 2012 global hit “Oliver Twist” as a defining moment when the term Afrobeats began to gain international traction.

He noted that the success of the track in the UK played a key role in shaping the global perception of contemporary…