Afrobeats is no longer “breaking into” global spaces. It’s shaping them. Once a local sound, deeply rooted in West African rhythm and ingenuity, Afrobeats now stands at the centre of global cultural takeover. With sold-out tours, Grammy wins, and billion-stream artists, Afrobeats has become a dominant and dynamic cultural force in global music.
In the early 2000s, Afrobeats was just a regional pulse and a sound on the move that powered parties, streets and diaspora communities. The genre’s groundwork…
