World Go Round label launches with Believe distribution partnership – Music Week

A man with tattoos on both arms sits on a stool, resting his chin on his hand, wearing a black long-sleeve shirt and light blue jeans against a plain background—his style echoing the cool vibe of Music Week.

World Go Round, a newly launched global record label and artist collective founded by British-South African music executive Dan Roy Carter, has made its official debut.

The label launches with a global digital distribution partnership with Believe. It aims to develop “genre-blending artists from across the world”, according to a statement.

World Go Round’s first signings include Zimbabwean producer Verseless, known for collaborations with Burna Boy, Shingai and Shermanology, and rising vocalist M.I.L.E. They are…