Streaming has played a defining role in propelling Afrobeats into the global spotlight, establishing it firmly as a leading force in contemporary music. Services like Spotify, Apple Music, and Boomplay have not only introduced African artists to global audiences but also given African artists more control over distribution and data. According to Spotify, global streams of Afrobeats grew by 550% between 2017 and 2023. And it’s not just fans in Lagos or Johannesburg hitting play — in fact, countries like the US and the UK now stream…
