BTS' HYBE expands into African music market with strategic partnership with Tyla – mirchi.in

Tyla (Image credit: Instagram).

HYBE has taken another major step in broadening its global footprint, announcing a strategic move into the African music ecosystem through a new partnership centred on South African global star Tyla. This marks the K-pop powerhouse’s formal foray into the African market as part of a wider international expansion strategy.

The partnership brings HYBE together with Tyla’s co-managers, Brandon Hixon and Colin Gayle, two influential figures in African and…