How Nigerian music executives are turning Canada into Afrobeats’ next global gateway – CNN

Three men sit indoors having a discussion; one holds a paper, while two others listen. Framed photos, a guitar, and references to Nigerian music executives in the Afrobeats scene are visible in the background.

How Nigerian music executives are turning Canada into Afrobeats’ next global gateway

With Africa’s sound driving global pop culture, Hi-Way 89 Entertainment is positioning Canada as a launchpad for the next generation of African and diaspora artists. CNN’s Larry Madowo follows Nigerian music executives Ikenna Nwagboso and Camillo Doregos as they rethink artist development, collaboration, and global strategy in an evolving music industry.