JOHANNESBURG / SEOUL — In a move set to reshape the future of global music markets, K‑pop powerhouse HYBE has announced a landmark partnership with two leading African and diaspora music executives to co‑manage South African Grammy winner and culture‑shaping global star Tyla.
The alliance, revealed on Monday, marks HYBE’s first major step into Africa’s fast‑ascending music economy and signals a long‑term strategy to build a sustainable pipeline for African artists seeking global reach.
Under the agreement,…
