Hybe Establishes Joint Venture NFO LLC…Takes on Global Management of Pop Star Tyla – 매일경제

A woman with styled black hair and braided cornrows, reminiscent of Tyla’s signature look, holds a white flower over one eye, wearing layered necklaces, bracelets, and a sleeveless top against a white background.


Tyla. Photo from Tyla’s official website

Hybe has established a new joint venture, NFO LLC, and will oversee the global management of pop star Tyla.

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Tyla, with whom Hybe has signed a global management partnership, is a singer-songwriter from Generation Z born in 2002. She won the ‘Best African Music Performance’ category at the 2024 Grammy Awards (Grammys).

Originally from South Africa, she gained worldwide popularity in 2023 when her single ‘Water’ reached No. 7 on the US…

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