K-pop powerhouse forms joint venture with African music veterans as it expands multi-genre strategy
Hybe announced Tuesday that it has formed a new joint venture, NFO LLC, and entered a global management partnership with Tyla, marking its latest move to expand beyond K-pop into fast-growing international music markets.
Tyla, a South African singer-songwriter born in 2002, won best African music performance at the 2024 Grammy Awards and has emerged as one of the most prominent Gen Z pop artists worldwide.
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