K-Pop Giant HYBE Announces Tyla Management Partnership, Platform For African Music – Forbes

A woman in a light green, patterned dress with layered necklaces poses in front of a large white and dark blue backdrop, celebrating African music and the HYBE influence on global style.


In HYBE’s growing effort to expand its roster beyond established acts across Korea, Japan, the U.S., the K-pop conglomerate announced on Monday, December 15, a new strategic expansion into the African music market through a new global partnership with two leaders in African and diaspora music co-managing South Africa’s Grammy-winning and 2025 Forbes 30 Under 30 superstar Tyla.

Joining…