K-Pop giant Hybe expands into the African music market with Tyla partnership – Diamond Fields Advertiser

Tyla, in a light green dress, holds a Grammy Award trophy against a dark background, looking at the camera.

On Monday, December 15, South Korean entertainment company Hybe announced a partnership with Grammy award-winning superstar Tyla, and there are layers to this global partnership that many people have confused with the 23-year-old singer changing management.

Rest assured, Tyla is still with her managers, Brandon Hixon and Colin Gayle of African Creative Agency. This is not a takeover or a reshuffle behind the scenes.

Instead, the company behind global K-pop powerhouses like BTS, Tomorrow X Together and KATSEYE is making a deliberate move into…