MTN’s Talent Factory: How ‘The Next Afrobeats Star’ Is Rewriting Music Reality – Independent Newspaper Nigeria

For two decades, music reality television followed a predictable, often flawed script: singers performed popular covers, won a prize, and then struggled to build a distinct sound and catalogue once the cameras stopped rolling. Now, MTN’s Next Afrobeats Star (NAS) is shattering that mould, proving that in the streaming era, only originality, artistry, and serious development matter. 

The NAS House at Ultima Studios, Lekki, recently opened its doors to the media, giving journalists an exclusive glimpse into the talent…