The sponsorship forms part of Converse’s Love Chuck campaign, which focuses on the cultural influence of the Chuck Taylor sneaker within music, fashion and art. The campaign promotes themes of individuality, self-expression and youth creativity.
As part of the promotion, Converse has launched a retail initiative under the banner Get Ready with Chucks. Customers who spend R3 000 or more on Converse products at selected retailers will receive two tickets to the Scorpion Kings concert, while supplies last.
The Scorpion Kings, made up of DJ…
