“They’ll Call Us Crazy Before They Understand Us” — King Smade – 3Music

A man with a full beard and glasses, featured at 3Music, wears a colorful patterned headwrap and light clothing, holding his hand to his face and displaying rings—truly embodying "They’ll Call Us Crazy Before They Understand Us.

Nigerian-born entrepreneur and cultural architect King Smade has offered rare, unfiltered reflections on culture, leadership and the future of Afrobeats during his recent appearance on Culture Daily with the Culture Squad.

Speaking with honesty, King Smade did not shy away from addressing his long-standing concerns about Nigeria and the broader African system. “I’m not happy about what’s going on in Nigeria. I’ve never been happy with it,” he said, making it clear that his views are not reactionary but rooted in years of…