'Your Selling Point Is Your Africanness': Nigerian Artistes Such As Qing Madi And Ycee Speak About The Future Of Global Sound – Forbes Africa

A person with long braids and glasses, wearing a white shirt with a colorful design, stands on stage holding a microphone. DJ equipment is visible beside them, highlighting the rise of Nigerian artistes shaping the global sound.

This is a gathering of artistes, creators and cultural leaders assembled to celebrate African sound at a moment of unusual global confidence. From noon until nightfall, the music rarely pauses. After Okerayi comes, her Nigerian colleagues Oluseye ‘SPINALL’ Sodamola, and then Obinna ‘DJ Obi’ Ajuonuma, each pulling from different archives—old South African house records dissolving into Nigerian, Ivorian, Ghanaian and other continental classics—collapsing borders, eras and audiences into a single, restless…