It’s no news that Afrobeats genre has travelled farther than anyone could have imagined a decade ago. From packed neighbourhood clubs in Lagos to sold-out arenas across Europe and North America, Nigeria can safely claim the genre as one of its most successful cultural exports.
What started as a street-rooted, homegrown sound — shaped by local slang and rhythms, pidgin poetry and distinctly Nigerian storytelling technique — has become a billion-dollar global industry.
This shift did not happen overnight, nor is it purely…
