Today, music videos in Afro-Pop no longer mainly serve to reach new audiences. Instead, they function as tools to create a stronger emotional connection with the artiste’s creative vision.
By Abioye Damilare Samson
The recent debates around the role of music videos in the way artistes release and promote their songs have garnered a lot of attention and strong opinions. Earlier in August, Nigerian music video director, The Alien Visuals, made a series of tweets on X (formerly Twitter) that sparked conversation about…
