Across West Africa, more artists are relying on social media apps like Instagram and TikTok to push their songs. However, an inversion is currently taking place.
In many ways, West African music artists are no longer creating music to cater to the sounds that algorithms favor, as they were likely to do in the years when these apps first gained popularity. Instead, artists from Côte d’Ivoire to Ghana and Nigeria are creating sounds that capture the true interests of the many young people native to these apps, thus dictating…
