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African musicians are catching the attention of luxury brands.
Last month, South African singer-songwriter Tyla performed at Louis Vuitton’s prelude to the Olympic Games, wearing an oversized LV jersey and thigh-high laced boots. A month prior, a slew of African talent — Burna Boy, WizKid, Rema, Uncle Waffles, Tems and Adekunle Gold — sat front row at the Spring/Summer 2025 Louis Vuitton men’s show in…
